During the first three weeks of this campaign we saw a significant rise in traffic, as compared to the weeks previous to launching our Facebook campaign.
The number of people immediately leaving the site also decreased by 3%, and the amount of time spent on the website grew immensely.
During the first phase of our campaign, we could already notice a steady rise in direct traffic, and a rise in searches for their specific brand.
During the second three-week phase of the campaign, we saw a marked increase in Facebook activity.
All things considered, the 6 week campaign raised awareness among the target group of the company, and resulted in a notable increase in both brand and direct searches, and we managed to get 626 more likes as well.
To increase the number of visitors from Facebook to their website, to activate the target audience and also to increase the time spent on the website by visitors. Moreover, to increase the number of brand keyword searches.