To be able to come op with great ideas suiting our clients we first need to listen to the story of the path our client has made with out us. We tend to ask once or twice ;)
After we heard the story and got our questions answered we adapt our ROI centered knowledge which we gathered during the past years while working with numerous SMBs around the world.
Every campaign or development process gives us an oportunity to educate our partners and our selves in makeing the next step even better. We never leave our clients int he dark.